Brief
Mercedes-Benz wanted to reinforce the point that whether the vehicle in question is an entry-level A-Class or the largest S-Class saloon, the same qualities and features are integral to the development, build and finish, thus providing consumers with additional confidence in their purchase decision.
Solution
The multi award-winning site mirrors Mercedes approach to vehicle production with a host of interactive elements that reflect the real world experience. The immersive site rewards user exploration with a range of responses, each intrinsically linked to the product detail they're viewing.