Client: BBC
Brand: BBC News
Project: News for a non stop world
Media: Digital
News for a non stop world

DESCRIPTION

Brief
Promote bbcnews.com to an audience of inquisitive, news hungry professionals
Solution
Our strategy was to use the news to sell the news.  The campaign used live RSS feeds to pull in the latest headlines from bbcnews.com thereby demonstrating the quality and recency of the product itself.