Solution

Pro-Safe® is an incredibly advanced and complicated safety system. We wanted to find a way to bring this to life without getting bogged down in the more technical aspects.

The Anatomy of Pro-Safe® website is another milestone for Mercedes-Benz. It compares the many unique features of the Pro-Safe® system to the human body’s fantastically advanced self-defence mechanisms by means of state-of-the-art CGI interactivity which tells the story of a crash, stage by stage, and examines how the Pro-Safe system, and your body, reacts at any given moment.