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> The Anatomy of Pro-Safe
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Client: Mercedes-Benz
Project: The Anatomy of Pro-Safe
Media: Digital
Date Run: Pro-Safe
DESCRIPTION
Brief
Mercedes have always been at the cutting edge of automotive technology. The brief for Pro-Safe® was to drive home the fact that Mercedes still go further than anyone else in using that technology to provide the ultimate passenger protection.
Solution
Pro-Safe® is an incredibly advanced and complicated safety system. We wanted to find a way to bring this to life without getting bogged down in the more technical aspects.
The Anatomy of Pro-Safe® website is another milestone for Mercedes-Benz. It compares the many unique features of the Pro-Safe® system to the human body’s fantastically advanced self-defence mechanisms by means of state-of-the-art CGI interactivity which tells the story of a crash, stage by stage, and examines how the Pro-Safe system, and your body, reacts at any given moment.