Bartle Bogle Hegarty (BBH) | Key staff

John Hegarty, Worldwide Creative Director

John started in advertising as a junior Art Director at Benton and Bowles, London in 1965.

In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. John left in 1973 to co-found TBWA, London as Creative Director. The agency was the first to be voted Campaign (the UKs leading advertising magazine), Agency of the Year in 1980.

In 1982, John left to start Bartle Bogle Hegarty. Four years later, in 1986, BBH was voted Campaign magazine's Agency of the Year and won the title again in 1993, 2003, 2004 and 2005. BBH Worldwide was voted Campaign magazine’s first ever Network of the Year in 2004. BBH was also voted Cannes advertising agency of the year 2 years running.

John’s industry awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. He was awarded the D&AD President's Award for outstanding achievement in the advertising industry. In May 2005, the International Clio Awards awarded John with the Life Time Achievement award for his outstanding achievement in the industry. In 2007, John received a knighthood in the Queen’s birthday honours. John has also been appointed to the New York’s One Club Hall of Fame and in 2008 was inducted into the New York Art Directors Club Hall of Fame.

email: john.hegarty@bbh.co.uk
tel: 020 7453 4246

Nigel Bogle, Group Chairman

Nigel’s background is in Account Management, originally learning his trade at Leo Burnett after a brief and spectacularly unsuccessful attempt to become a lawyer.

He founded BBH with John Bartle and John Hegarty in London in 1982. The three had met eight years previously when they were each approached to start the U.K. office of TBWA. Taking no business and just five people they set up BBH with the objective of producing truly outstanding work for like minded clients. The Agency swiftly became one of the most talked about in the advertising industry.

In their first 3 months of trading, they won the Audi and Levi Strauss accounts which provided the foundation of their business. These accounts are still with the agency today.

BBH has won many awards in its 25 year history including the Queen’s Award for Export Achievement twice and more Agency of the Year titles than any other agency. In 2006 and 2007, Campaign magazine voted him the top CEO in the industry. In 2006 he received the Presidents’ Award from the Designers’ and Art Directors’ Association.

Today BBH has offices in London, Singapore, New York, Sao Paulo, Tokyo and Shanghai and has emerged as a new and different model to conventional networks in servicing global and regional accounts including Unilever, Diageo, Levi Strauss, Vodafone and British Airways.

Nigel has overall responsibility for the future direction of the business and developing new revenue streams as well as remaining closely involved with several of the agency’s clients. He has driven the company’s ambitions in the world of advertiser funded programming by creating a specialist unit within BBH London. He has also spearheaded activities outside the traditional advertising model such as the creation of ZAG - BBH’s brand invention business. Nigel has also overseen the development and promotion of the next generation of management at BBH. As a result, BBH offices in London and Asia Pacific are run by former graduate trainees. The average length of service in the BBH global management team is 15 years. He believes in combining management stability with constant restlessness.

Recently, Nigel has pursued a new agenda for BBH with the introduction of a fourth discipline, Engagement Planning, which brings channel planning expertise back together with account management, creative and account planning. The new discipline has been forged at BBH London is being rolled out around the BBH world. Finally, Nigel works hard to ensure that BBH lives by its mantra: “When the World Zigs, Zag.”

email: nigel.bogle@bbh.co.uk
tel: 020 7453 4005

Jim Carroll, Chairman

Jim began his working life in 1987 as a Qualitative Market Researcher for the Strategic Research Group. In 1990, Jim became an Advertising Planner when he joined the small Agency, Madell Wilmot Pringle.

In 1991, Jim was hired by BBH. His key role in his early years was heading up strategic planning on the Levi’s business (1993-1997). During this time he also worked on One2One, Sky TV and Interbrew. More recently, Jim has worked with Audi, Barclays, Lynx, Woolworths, KFC and Vodafone.

Jim was appointed to the Board of BBH in 1993 and he ran the Planning Department from 1998 to 2001. In 2004 Jim was made UK Chairman. He is also a member of the Agency Group Board.

email: jim.carroll@bbh.co.uk
tel: 020 7453 4873

Nick Gill, Executive Creative Director

Nick has been in advertising since 1984. He worked at BMP DDB for 13 years and produced award-winning work for, amongst others, Volkswagen, Schweppes, John Courage, The Guardian, Batchelor’s, Budweiser, London Transport and the trade union Unison.

After BMP DDB he became a founding member of Wieden and Kennedy’s London start-up where he worked as a creative director on Nike.

Nick joined BBH in 1998 and was promoted to the agency board the following year. He has creative-directed a number of the agency’s accounts, including Vodafone, Levi’s, KFC, Boddingtons, Perfetti, Surf, Microsoft X-Box, Britvic and Barnardo’s. He was made executive creative director of BBH in July 2008, and sits on the BBH Group Board

email: nick.gill@bbh.co.uk
tel: 020 7453 4246

Gwyn Jones, Group Chief Operating Officer

Gwyn graduated from Oxford in June 1987 with a degree in Philosophy, Politics and Economics. The following September he joined BBH as one of their first graduate trainees and selected Account Management as his favoured discipline.

He has since worked across many business categories including automotive, financial services, packaged goods, technology, fashion, media and soft drinks & alcohol with brands like Audi, Barclay’s, AXE, EDS, Levi’s, Sky and Johnnie Walker.

Gwyn was made an Account Director in 1991 and appointed to the Board of BBH in 1994. In October 1998 he became Joint Managing Director of BBH and took over sole responsibility for this role in March 2000.

Together with Jim Carroll and John O’Keefe, Gwyn helped lead the agency through a period of strong growth and industry recognition with BBH winning several Agency of the Year titles.

In October 2004 Gwyn transferred to New York to take on the position of CEO of BBH US. Again, with the leadership team in he helped oversee a period of both business and creative growth for the company with new assignments from Unilever, Diageo, Dyson, PepsiCo, New York City and The Miller Brewing Company.

In January 2008 Gwyn returned to London to take up the role of Group Chief Operating Officer.

email: gwyn.jones@bbh.co.uk
tel: 020 7453 4931

Ben Fennell, Chief Executive Officer

Ben joined BBH straight out of Oxford in 1994.

During eight years in London Ben worked across a range of BBH business, and ran accounts such as One2One and Lynx, Ben was appointed to the BBH board in 2000.

In 2002 Ben moved to Singapore to take the position of CEO BBH Asia Pacific. During Ben’s time in Asia, BBH doubled in size and won AdAsia’s agency of the year two years out of three. In his role as Regional CEO, Ben was responsible for launching BBH’s Shanghai office, and developing BBH’s offering in Tokyo and Singapore.

In March 2006 Ben returned to the UK to take up the role of MD of the UK business. He was promoted to CEO in 2008 and has subsequently won business from clients such as Heineken, Vodafone, Mothercare and the RFU, which he now heads up.

email: ben.fennell@bbh.co.uk
tel: 020 7453 4873

Charlie Rudd, Managing Director

Charlie graduated from London University with a degree in History and Politics. He joined Ogilvy & Mather on their graduate training programme and went on to work on the Guinness and Shell accounts.

He left O&M to join Simons Palmer where his principal pre-occupation was the BT account. He was promoted to the Board and worked with other clients including Fuji and the COI.

Charlie joined BBH in January 1999 where his account responsibilities have included TAG Heuer, Barclays, Audi and Unilever. He was appointed Joint Head of Account Management in 2000, Deputy Managing Director in 2004 and Managing Director in 2008. In addition to his MD responsibilities, Charlie continues to lead the Audi global and Persil accounts.

email: charlie.rudd@bbh.co.uk
tel: 020 7453 4427

Jason Gonsalves, Head of Strategy

Jason graduated from the University of Birmingham with a degree in Chemistry and Quantum Physics. Having quickly realised that a lab was no place for his peculiar talents, naturally he decided he should ply his trade as a media planner at the agency John Ayling & Associates.

In 1996 he moved to McCann Erickson as a Group Account Director running the media accounts for Coca-Cola, Motorola and Bacardi Martini. During this time part of Jason’s remit was to break down the traditional barriers between media planning and account planning and so a strange hybrid of advertising skills began to develop.   In 2000 Jason left to become a partner of the pioneering communications strategy agency Michaelides & Bednash where he was responsible for developing all brand strategy, advertising and communications planning for Channel 4. Most notably during his time there, Jason helped Channel 4 revitalise the popularity of test match cricket, launched three of the most successful digital TV channels in the UK (Film 4 , E4 and More4) as well as fuelling a national obsession with Big Brother. In 2005 Channel 4 achieved a unique first being voted Campaign’s Advertiser and Media Brand of the Year.

In 2006 his IPA paper on the launch of Jamie Oliver’s School Dinners campaign won the award for best new thinking, but the real high point was jumping at the opportunity to come to BBH, to be part of the Agency"s new engagement planning discipline.

He contributed to the success of Axe, Omo and Vodafone and was part of the successful ITV pitch team .

He was made UK Head of Engagement Planning in 2009.

email: jason.gonsalves@bbh.co.uk
tel: 020 7453 4557

Jonathan Bottomley, Head of Strategy

Jonathan began his working life at Abbott Mead Vickers in 1999, when he joined as a graduate planner, working on BT, San Miguel and Weetabix.

In 2002 Jonathan moved to TBWA/London. During his time at the agency, he was part of the team that developed the PlayStation ‘Fun, anyone?’ campaign that won the Cannes Grand Prix, he worked on the iconic adidas Beckham campaign and won an APG award. He was promoted to planning director in 2003.

In 2004, Jonathan was hired by BBH. Since joining he has been planning director on the Axe/Lynx business, he has worked on key Diageo accounts and heads up strategic planning on the global Heineken business.

Jonathan was appointed to the board in 2006 and was promoted to UK Head of Planning in 2008.

Jonathan has a degree in Modern Languages from Oxford University. His interests include music, skiing, travel and Liverpool FC.

email: jonathan.bottomley@bbh.co.uk

Rosie Arnold, Deputy Executive Creative Director

Rosie has been at Bartle Bogle Hegarty (BBH) since 1983 when it was just a tiny start up. She was a student at Central St Martins studying Fine Art and wanted to work with the renowned adman John Hegarty. Always motivated by the opportunity to do mould breaking creative work amongst like-minded people, she has had no reason to move.

In her time to date she has been responsible for some of the Agency’s most iconic work from Pretty Polly and Levi’s in the 80s; The Independent and TAG Heuer and Levi’s in the 90s; through to Lynx (The Lynx Effect) and Robinsons in the 2000s.

Her work has amassed many awards including six Cannes Gold, six D&AD pencils and three Campaign Golds. For the last ten years she has spent most of her time as Creative Director on Lynx where she has nurtured many other hugely well regarded pieces of work. The brand has become one of the most famous advertisers globally and one of Unilever’s major brand successes.

In September 2007 Rosie took a three month sabbatical and went to the Royal College of Art to study Communications, Art and Design. She was tutored by luminaries such as Quentin Blake , Professor Dan Fern, Anne Howeson and Brian Eno.

On her return to BBH she was one of the three Creative Directors appointed to the UK Management Board and in July 2008 was appointed Deputy Executive Creative Director.

Rosie regularly appears in the press and featured in a Channel 4 documentary called “From the Top” on life as an advertising creative. She is on the Executive Committee of D&AD and was Chairman of the D&AD print awards in 2008. She was Chairman of the print jury at the Big Awards in 2008 and sat on the jury of the One Show, the pre-eminent US advertising awards, in 2010.

Rosie has managed to combine her successful career with raising her two boys and three step daughters and learning to Fence. She says of her multi tasking role “It feels a bit like being Ginger Rogers. You’re expected to do everything that Fred does just backwards and in heels!”

email: rosie.arnold@bbh.co.uk

Heather Alderson, Commercial Strategy Director

Heather has a degree in Geography from Durham University and a postgraduate qualification in marketing.

Heather joined BBH from Simons Palmer in 1995. Before that she was a client of BBH’s at Lyons Tetley.

A planner by trade, she has had a number of roles ranging from leading the agency’s focus on effectiveness to Commercial Strategy Director.

Over her time here, she has led the strategy on many clients including One2One, Audi, Polaroid, Electrolux, Bank of Scotland, Sony Ericsson and various pieces of Unilever business.

email: heather.alderson@bbh.co.uk

Jon Peppiatt, Deputy Chairman

After 8 years learning his trade at CDP, Jon joined BBH in 1995 to work on Levi’s and Heineken.

In 1996 he became Head of International Creative Services and helped set up BBH Writers, our now 130 strong 'International Creative Department' based in their local markets.

In 1997 he was promoted to the Agency Board and became Head of the Project Management department, overseeing the process of Idea generation and delivery across of all the agency's Clients' output.

More recently in 2006 he became BBH's first Resource Director and has been driving BBH's Commercial and Change Agendas. Jon also heads up BBH’s Business Development Unit.

He was appointed Deputy Chairman in October 2008.

email: jon.peppiatt@bbh.co.uk

Mel Exon, Managing Partner BBH & BBH Labs

Mel is a Managing Partner of BBH and co-founder of BBH Labs. BBH Labs is the agency's outwardly-focused, technology-driven innovation arm focused on ensuring the company is as smart as possible when it comes to change and the embracing of emerging platforms, processes and partners.

Mel joined BBH early in her career in 1997. Since then, she has led the development of award-winning and effective work for clients as diverse as Levi's, British Airways, Boddingtons, Yeo Valley and Johnnie Walker.

Mel spends most of her time working with brands to discover how they can benefit from the application of new technologies and new forms of storytelling. She writes about this and more at bbh-labs.com and tweets @bbhlabs and @melex.

email: mel.exon@bbh.co.uk

John Hegarty, Worldwide Creative Director

Nigel Bogle, Group Chairman

Jim Carroll, Chairman

Nick Gill, Executive Creative Director

Gwyn Jones, Group Chief Operating Officer

Ben Fennell, Chief Executive Officer

Charlie Rudd, Managing Director

Jason Gonsalves, Head of Strategy

Jonathan Bottomley, Head of Strategy

Rosie Arnold, Deputy Executive Creative Director

Heather Alderson, Commercial Strategy Director

Jon Peppiatt, Deputy Chairman

Mel Exon, Managing Partner BBH & BBH Labs

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