Solution

The Audi R8 is the fastest production car Audi have ever produced. But because it's made almost entirely by hand, it also takes the longest to build. It is, in fact, "the slowest car we've ever built".

This campaign celebrates the time taken to craft this machine, and the many stages of production; from the construction of Audi Space Frame, to the application of final touches. It uses a filming technique developed by director Olivier Gondry, and observes a group of real Audi mechanics over a number of days as they construct the vehicle from the very first bolt to the finished car.