Solution

Music was used as the inspiration for the launch the new Audi TT, just as it had been for the launch of the original. 

For 'TT Remastered', we commissioned a series of unique re-interpretations of seminal songs by emerging music talent and developed a range of content across digital platforms, including exclusive music tracks, a series of podcasts presented by Radio 1's Jo Whiley, behind the scenes studio footage, in-depth interviews, interactive experiences and music-mixing applications.
We also created a uniquely interactive driving game, produced through Traffic Games which truly marries the car with the music. The game and all other content can be found at www.ttremastered.com