Client: Audi (Volkswagen Group)
Brand: Flora
Project: Flora 'Runner'
Media: TV
Date Run: 8th January 2007
Flora 'Runner'

DESCRIPTION

Brief
Express Flora as a brand on a mission to make the world’s hearts healthier.
Solution
The ad was created to inspire people to think about their hearts and realise how this amazing organ powers us both physically and emotionally. The brand TV features very simple images. In “Runner” we see a guy running along a long, quiet road.  Our attention focuses on the voiceover which talks about the heart as our life force inspiring us to look after it. The focus is on the inspirational voiceover.

CREDITS

Agency Planner : Catriona Berry
Agency Producer : Caroline Angell
Art Director and Copywriter : Gary McCredie, Wesley Hawes
Creative Director : Marc Hatfield
Production Company : Rogue Films
Producer : Charlie Crompton
Director : Sam Brown
Director of Photography : Robbie Ryan
Post Production House : The Mill
Editor : Ben Hampshire @ The mill