Client: Audi (Volkswagen Group)
Project: The Audi Channel
Media: TV
The Audi Channel

DESCRIPTION

Brief

To ensure Audi is 'Vorsprung Durch Technik' not just in what it says, but in how it says it."

Solution

In 2006 BBH created the world’s first branded TV channel.  In 2007 in collaboration with Joost (IPTV) and Nokia, we made the concept multi-platform and on-demand, offering exclusive programming to both peer-to-peer and mobile customers.

In targeting new customers via cutting edge technology we aim to give new meaning to "Progress Through Technology".   As BBH's very own Mark Boyd put it: "Audi looks to be Vorsprung Durch Technik not just in what it says, but in how it says it."