Client: Friends of the Earth
Brand: Climate Change
Project: 'The Big Ask March'
Media: Digital

DESCRIPTION

Brief
Encourage people to petition their MPs for a stronger UK Climate Change bill
Solution
The Big Ask Virtual March.  A website where you can upload video of yourself marching which will be included on the site and possibly in an ever changing cinema commercial. All videos were also sent to the petitioners local MP.

CREDITS

Digital Creative Director : Thiago de Moraes
Viral Creative Director : Charles Inge
Agency Producer : Enca Kaul
Planner : Michelle Traylor