Description

Brief

The Carphone Warehouse needed to launch a new through the line campaign and brand identity to signal their transformation to a retailer offering connectivity via a broader range of the latest technology, not just Mobile phones.

Solution

A brief history of communications" sets out The Carphone Warehouse philosophy that whatever the future might bring in technology and communications, they will ensure their stores have all the latest kit and that their people will be there to help make sense of it all.

Credits

Art Director - Alexei Berwitz
Copywriter - Angus Wardlaw
Planner - Neil Goodlad
Agency Producer - Sian Parker
Director - Kristofer Strom
Production Company - Blinkink
Music - Minilogue
Media Buying & Planning - CHI&Partners Media - Enyi Nwosu