Client: Britvic Soft Drinks Ltd
Brand: Drench
Project: Brains
Media: TV
Country: United Kingdom
Date Run: 13/05/2008

DESCRIPTION

Brief

To support its move in to supermarkets this spring, Britvic’s drench® water is launching a new TV and digital campaign on the 13th May, created by CHI & Partners, which builds on its positioning around mental hydration.

Instead of talking about its provenance (from Yorkshire) or purity (100% spring water), drench’s message is focused on the benefits to mental performance of staying hydrated.

 

Solution
The TV campaign features the puppet ‘Brains’ from Thunderbirds, giving the performance of a lifetime while keeping himself topped up with drench® water.  Proving that “Brains perform best when hydrated”, he dances to the 90’s dance classic “Rhythm is a dancer” with a unique combination of moves from crumping to knee slides.

CREDITS

Creative Director (Art Director & Copywriter) : Ewan Paterson
Agency TV Producer : Ben Clark
Planner : Ben Southgate
Director : Ringan Ledwidge
Production Company : Rattling Stick
Production Company Producer : Sally Humphries
Choreographer : Litza Bixler
Dancer : Anthony Trihearn
Director of Photography : Ray Coates
Production Designer : Nick Foley Oates
Editor : Richard Orrick @ Work Post
Post Production : The Mill
Post Production Producers : Gemma Smith & Laura Brooks
3D Animators : James Sindle, Jesus Parra and Josh Fourt-Wells
VFX Supervisors on Shoot : Hitesh Patel & Rich Roberts
Flame Ops : Barnsley
Audio Post Production : Aaron Reynolds @ Wave
Puppet Maker : John Roberts @ Puppet World
Puppeteers : Ronnie Le Drew, Sarah Wright, Sue Dacre & Libby Granger
Strategic Music Consultant : Dave Bartram @ The Band Brand Association
Music : ‘Rhythm is a Dancer’ by SNAP courtesy of Luma Music, Universal publishing and Warner Chappell publishing