Description

Brief

To support its move in to supermarkets this spring, Britvic’s drench® water is launching a new TV and digital campaign on the 13th May, created by CHI & Partners, which builds on its positioning around mental hydration.

Instead of talking about its provenance (from Yorkshire) or purity (100% spring water), drench’s message is focused on the benefits to mental performance of staying hydrated.

Solution

The TV campaign features the puppet ‘Brains’ from Thunderbirds, giving the performance of a lifetime while keeping himself topped up with drench® water.  Proving that “Brains perform best when hydrated”, he dances to the 90’s dance classic “Rhythm is a dancer” with a unique combination of moves from crumping to knee slides.

Credits

Creative Director (Art Director & Copywriter) - Ewan Paterson
Agency TV Producer - Ben Clark
Planner - Ben Southgate
Director - Ringan Ledwidge
Production Company - Rattling Stick
Production Company Producer - Sally Humphries
Choreographer - Litza Bixler
Dancer - Anthony Trihearn
Director of Photography - Ray Coates
Production Designer - Nick Foley Oates
Editor - Richard Orrick @ Work Post
Post Production - The Mill
Post Production Producers - Gemma Smith & Laura Brooks
3D Animators - James Sindle, Jesus Parra and Josh Fourt-Wells
VFX Supervisors on Shoot - Hitesh Patel & Rich Roberts
Flame Ops - Barnsley
Audio Post Production - Aaron Reynolds @ Wave
Puppet Maker - John Roberts @ Puppet World
Puppeteers - Ronnie Le Drew, Sarah Wright, Sue Dacre & Libby Granger
Strategic Music Consultant - Dave Bartram @ The Band Brand Association
Music - ‘Rhythm is a Dancer’ by SNAP courtesy of Luma Music, Universal publishing and Warner Chappell publishing