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7 Rathbone Street London W1T 1LY United Kingdom
T: 2074628500 F: 2074628501
W: www.chiandpartners.com E: info@chiandpartners.com
Client: Times Newspapers Ltd
Project: Fat Boy
Brand: The Times
Media: Outdoor
Date: October 2008
Relaunch The Times as a paper for our changing Times
Commuter campaign of 48 and 6 sheet posters featuring striking images on a black background. A week after posting, the posters were replaced with identical images framed by "The Times" logo.
Creatives - Ewan Paterson & Micky Tudor Senior Planner - Ben Southgate