Description

Brief

Argos is the best place to get the gifts they really want this Christmas.

Solution

An insightful look at the panic of last minute shopping.  As the clock ticks towards Christmas day we see a band of frantic shoppers raiding the shelves of a small petrol station in a desperate bid not to disappoint their loved ones.  If only they had checked and reserved at Argos, their families would have the gifts they really wanted, and not the random selection of petrol station items we see them open with surprise and bemusement on Christmas morning.

Credits

Creatives - Clark Edwards & Nick Pringle
Senior Planner - Sarah Clark
Director - Traktor
Production Company - Partizan
Editor - Jono Griffiths at Final Cut
Post Production - Marcus Wood and Jean-Clement Soret at MPC
Audio Post Production - Jack Sedgwick at Wave