Description

Brief

The Sunday Timeslaunched a new, fresher and more modern design on July, 6, 2008.  The re-design followed the £650 million investment in full-colour presses by The Sunday Times’ parent company, News Corporation, which allows the paper to take full advantage of colour on every page.

Solution

We are moving from promoting the gimmick to promoting the quality and extent of The Sunday Times content.  Our new endline “For all you are” recognises that The Times is for multi-dimensional people with a host of interests and passions. The 12-section The Sunday Times, with its depth and variety, is the only Sunday paper that reflects this diversity. The sports fan, the business person, the traveller, the culture vulture – you’ll find all of yourself and everything you might want to be within its pages.”

Credits

Creatives - Charles Inge & Nigel Roberts
Agency Producer - Louise Richardson
Planner - Ben Southgate
Producer - Mike Wells
Director - Simon Ratigan
Director of Photography - Martin Hill
Production Company - HLA