Client: The Carphone Warehouse Group plc
Brand: The Carphone Warehouse
Project: X-Factor Sponsorship Website
Media: Digital

DESCRIPTION

Brief
Promote Carphone Warehouse’s sponsorship of the X Factor by forging an engaging and fun link with the show
Solution
An interactive website where members of the public can upload their voices to be turned into idents for the show. They can also judge other entrants.

CREDITS

Art Director - Digital : Thiago de Moraes
Art Director & Copywriter : Tom Skinner
Art Director & Copywriter : Rick Standley
Creative Director : Warren Moore
Planner : Rebecca Munds
Director : Emnet Mulugeta
Post Production : Bevis Jones - Carbon
Production Company : Unit 9 (digital)
Production Company : Visual Art (TV animation)