Description

Brief

Promote The Carphone Warehouse’s sponsorship of The X Factor by forging an engaging and fun link with the show.

Solution

The Carphone Warehouse is giving viewers another opportunity to show off their singing talents with The Carphone Warehouse X Factor Challenge. Viewers can record one of eight classic tracks from Madonna’s ‘Like a Virgin’ to Culture Club’s ‘Karma Chameleon’ or Spice Girls ‘Wannabe’.  There are more ways to enter than ever this year for a chance to appear on TV during the show’s ad breaks.  As well as recording their entry via the Freephone number, viewers can enter online using their computer microphone at www.carphonewarehouse.com/xfactor

Credits

Creatives - Rick Standley & Tom Skinner
Creative Directors - Thiago de Moraes & Warren Moore
Agency Producer - Jim Phizacklea & Sian Parker
Creatives (TV idents) - Angus Wardlaw & Alexei Berwitz
Production Companies - Unit9 (digital) Blinkink (TV)
TV Director - Kristofer Strom
Post Production - Bevis Jones