Client: Shelter
Project: 1 in 7 Children Campaign
Media: Other

DESCRIPTION

Brief
Get a largely indifferent public to support Shelter's campaign to improve housing conditions
Solution
1.   Highlight the appalling conditions in which over 1 million children live

2.   Confront people with this message where they least expect it.

Budget of 'donated' media

Results:   300,000 people signed the Shelter petition asking for "more homes now"