Client: Bertolli Savoury Snacks
Project: Bertolli Launch Campaign (Broadcast Sponsorship)
Media: TV

DESCRIPTION

Brief
Launch the new range of Bertolli Savoury Snacks.  Be true to Bertolli's rich creative heritage but differentiate range from other Bertolli products
Solution
Creative Idea:    Snack like an Italian - quintessentially Italian behaviour punctuated by 'nibbling'

Results:    Campaign over indexed against Milward Brown communication tracking measures.

Sales:      Exceeded targets with total retail sales of £4.2m