Client: New Covent Garden Soup
Project: Food As It Should Be Campaign
Media: Press
Food As It Should Be Campaign

DESCRIPTION

Brief
Get people to eat fresh soup for a casual lunch or supper and/or get people to upgrade to fresh soup from canned or packet varieties
Solution
1.      Tell people just how 'good' New Covent Garden Soup is

2.      Retain the sense of New Covent Garden Soup as a small company run by food devotees out of a homely kitchen