Client: Nandos Restaurants
Brand: Nando's
Project: Nando's Cricket Campaign
Media: TV
Country: United Kingdom

DESCRIPTION

Brief
Get people in their 20s to visit Nando’s Restaurants by reassuring them that the food isn’t naff Mexican, as they mistakenly think
Solution

Establish Nando’s Portuguese origins and project an irreverent yet more sophisticated personality
Exploit Channel 4’s international cricket coverage


Results: Sales up 25% vs. target