Gold prize winner – 1st place in the Best Location-based Advertising Technology category.

Hypertag was awarded the 1st prize for their recent work with O2 in the UK.  The campaign was a sales campaign driving footfall to O2 stores. Increasing footfall was key, because the underlying objective was to boost sales of a specific handset. It ran across one of the busiest shopping weekends over Christmas 2007 which made it especially hard to obtain awareness and gain consumer attention.