Client: AURA Interactive
Brand: Motorola
Project: Motorola Hong Kong Airport
Media: Other
Country: Hong Kong
Date Run: February-March 2007
Motorola Hong Kong Airport

DESCRIPTION

Brief
Motorola wanted to promote their brand and create an innovative experience for travelers on an interactive wall in Hong Kong’s new airport terminal.  The company wanted to create an original, interactive campaign pulling together various new technologies.
Solution
Hypertag worked alongside The Hyperfactory Hong Kong to deliver Motorola's award-winning 'Say Goodbye' campaign.  For the Hypertag element of this promotion, consumers were able download various images of both David Beckham and Jay Chow from the fixed Hypertags located in the new terminal of the Hong Kong airport.  The use of Motorola’s global brand ambassadors was a great asset and helped increase both the awareness and the overall reach of the promotional activity.