Solution

By using the Hypertag technology, SAB was able to extend their marketing effort for Castle Lager and create a unique brand experience for consumers across southern Africa.  Brand ambassadors worked with affiliated bar owners to create highly-visible areas where bar-goers could redeem vouchers received from the mobile Hypertags in use. Consumers responded extremely favourably to the promotion and the brand loyalty gained and sales uplift seen are testament to the immensely favourable impact of this campaign for SAB.