Solution

In a first of its kind deployment, fixed Hypertags were set-up in point of sale displays in supermarkets across Croatia.  People were able to download a free themed Java game and a wallpaper image from Snickers - content linked to Snickers TV commercials running at the time.  The client was extremely happy with the installation and the novel and interactive display meant Snickers enjoyed a much greater presence and therefore consumer brand awareness that any other displays in the same environment.