Award Name: Mobile Advertising and Marketing Awards (MAMA)
Position (e.g. first prize, gold, silver etc.): 1st place
Description: Gold prize winner – 1st place in the Best Location-based Advertising Technology category.
Hypertag was awarded the 1st prize for their recent work with O2 in the UK. The campaign was a sales campaign driving footfall to O2 stores. Increasing footfall was key, because the underlying objective was to boost sales of a specific handset. It ran across one of the busiest shopping weekends over Christmas 2007 which made it especially hard to obtain awareness and gain consumer attention.
Year: 2008