JWT was approached to develop a brand strategy, visual identity, and toolkit of marketing materials. This included press advertising, TV idents and also hospitality concepts, ticket designs, race trophies, event programmes, and radio advertising that could be implemented locally in race markets to build awareness of the events and also the whole racing series. The visual identity reflects the fundamental pillars on which the series was built – national teams engaged in real, wheel to wheel racing – without the cult of the personality and the varying budgets of other motorsports events. RMG were also tasked with a fundamental redesign of A1GPs online presence.

Whilst a full evaluation of the effect of the communication has yet to be carried out, 7 successful events have been staged in 6 countries worldwide since September 2006, with audiences increased and awareness of the events showing a similar upturn. Visits to A1GP.com since the redesign have significantly increased.