Client: Premier Foods
Brand: Bisto Gravy
Project: Bisto Pledge
Media: TV
Country: United Kingdom
Date Run: 16th October 2006

DESCRIPTION

Brief

To launch Bisto’s new range of cooking sauces within the Aah Night idea.


Like many British families, Bisto believes in the value of families spending time together and the importance of eating together.
Solution
McCann London created a successful TV, radio and press campaign for Bisto to encourage families to spend one night a week eating a proper dinner together around the table and make it an ’Aah Night’.

CREDITS

Bisto Grace : Matt Crabtree, Simon Hepton, Jean Grundy, Tony Mattson, The Mill, Rob Sanders, Leo King @ Cut & Run