Client: Nestle
Brand: Nesquik
Project: Nesquik - Make life Colourful
Media: Outdoor
Country: United Kingdom
Date Run: 21st April 2008

DESCRIPTION

Brief
Increase awareness of Nesquik powder and deliver a brand campaign to increase volume of sales across the Nesquik portfolio.
Solution
The new campaign is based on the insight that the Nesquik brand goes above and beyond the functional benefit of the product. Whilst it still leverages the milk connection, Make Life Colourful shows that happiness is integral to the wellbeing of children alongside their health.