Client: Cereal Partners UK
Brand: CPUK
Project: Shreddies Charles
Media: TV
Country: United Kingdom
Date Run: 14th April 2008

DESCRIPTION

Brief
Ingeniously Designed For the Taste Everyone Loves
Solution
Ronnie Parry, Head of Marketing at Cereal Partner UK comments “Shreddies Knitting Nanas” is a big creative idea that really stands out in a rational cereal category. The Shreddies Nanas are great spokespeople for the Shreddies product range and our new executions build on the existing campaign and reflecting the love and care that the Nanas bring to this family favourite”.

CREDITS

Shreddies Charles : John Hurst, Carole Davids, Christine Surrette, Dipti Bramhandkar, Chris Gough, Harold Zwart, Nick Diss