KEY STAFF

Rory Sutherland
Rory Sutherland
Vice Chairman
+44 (0) 207 566 7000

Rory Sutherland was born in Usk, Monmouthshire, in 1965 and educated at the local Haberdashers’ school and at Christ’s College, Cambridge.

 

At this point, promising early parallels with the life of Sir Martin Sorrell begin to break down.

 

He joined OgilvyOne as a graduate trainee in September of that year.  After six months cross training, and thirteen months spent as the world’s worst account man (in a last remedial effort he was booked on a time management course, but got the date wrong) he was moved to the Planning Department.  Soon afterwards he confessed an interest in copywriting to his line manager, who agreed this was a jolly sensible move. So sensible, in fact, that he fired him.

 

The experience had not been altogether wasted. For one thing, while in Planning, Rory worked within a few feet of Miles Young (now head of Ogilvy Asia); Paul O’Donnell (now Chairman of OgilvyOne Europe) and Derek Robson (now at Wieden & Kennedy). For another, it was his spell in Planning that introduced him to online information systems accessible over a squeaky thing called a modem (then operating at a “blistering” 14.4Kbps). If only they could consumerise this technology, he thought, direct marketing could really take off.

 

Of course, had his firing taken place in 1999, fate would have seen him joining a dot.com start-up and writing this from his oceanfront house in Santa Barbara. But, sod it, this was 1992.

 

So, two weeks after leaving Planning, Rory joined the creative department as a junior copywriter. At this point things went a bit better. Working first for Steve Harrison (now CD of Harrison Troughton Wunderman) and partnered with Mike Simm (now a CofE vicar in Norfolk) and then Cordell, Rory was promoted to Head of Copy in 1995 and Creative Director in 1997. He won some awards.

 

He is married with twin daughters, Hetty and Millie, and lives in Brasted in Kent. He remains an advocate of advertising which does different things, rather than just saying things differently.

 

In 2005 Rory was made vice-Chairman of the Ogilvy Group in the UK in recognition of his improved timekeeping.
Giles Rhys Jones
Giles Rhys Jones
Director, Interactive Strategy
+44 (0) 207 566 7000

Giles' 11 year career has spanned advertising, digital, direct marketing and marketing consultancy. After 2 years of spreading press, poster, wobblers, gondola ends and DM across 17 countries for Saatchi's, he shed the shackles of traditional channel thinking by moving into their emerging media group: Vision.  Amazingly lighting a 747 up with a laser, causing outcry with a graffiti campaign and plastering a talking 3D supermodel on bus stops produced results as well as being great fun.  Three years innovating in the virtual world at AGENCY.COM

gave him the ability to 'top-trump' interstitials, virals, CPCs and eCRM with the best of them and, more often than not, win.

Not able to find an agency he liked, Giles helped to create Agency Republic, delivering campaigns that crossed wireless, traditional and digital channels, generated results and appalled other roster agencies.  A year at The Brand Company in Asia followed, traveling, buying cheap gadgets and helping companies to work out that branding is not just what they say but actually what they do.

The opportunity to gain more line management experience running the global integrated HSBC account at DRAFT tempted him back into advertising.

Giles is passionate about integrated communications and his experiences across all comms channels have confirmed his belief that as technology fundamentally changes the relationship between brands and their audience’s interactive thinking needs at the heart of marketing strategy and interactive doing the hub of marketing communications.

 

Brian Jensen
Brian Jensen
Head of Experience Planning
+44 (0) 207 566 7000

Brian and his team are responsible for digital planning and multi-channel customer experience strategy. Previously, he was Principal strategist and Head of creative, at Agency.com London. In his career he has been a writer, creative director, information architect, brand strategist and planner. His clients have included General Motors, Mirage Resorts, Sony, Blockbuster, British Airways, BT, Daimler Chrysler, eyestorm, BP, Dulux, Hewlett-Packard, Unilever and many more. Brian began working in digital media in San Francisco in 1994 at Hal Riney & Partners helping to create the first online advertising and websites for General Motors, Mirage Resorts and others. In 1996, he joined Organic, Inc. in San Francisco as their first information architect. He moved to London in 1999 to start the creative department for Organic’s London office.

 

Brian is an executive board member of the creative industries charity D&AD.
Bo Hellberg
Bo Hellberg
Creative Director
+44 (0) 207 566 7000

Bo Hellberg is the Creative Director at Ogilvy Interactive, London and is looking after the ever-expanding digital side of the business at Ogilvy Group UK. He works across all brands, but pays particular attention to IBM, Hellmanns, Cisco, Comfort, BT, Vaseline, Castrol and American Express.

 

Bo started out in traditional advertising, working internationally for agencies like Lowe/Brindfors (Sweden) and BBDO/Clemenger (Australia).  In 1999 he moved into the digital world with interactive agencies like Modem Media, AnswerThink and Lost Boys. There he directed projects  for clients such as Lea & Perrins, ABN Amro, NTL, Bayer, Unilever, IBM and Philips, winning several effectiveness and creative awards. Bo started at Ogilvy in 2004, joined the OgilvyOne board in 2005 and was made Group Partner in 2006.

John Baker
John Baker
Head of Interactive
+44 (0) 207 345 3000
john.baker@ogilvy.com
John started his interactive agency career at Modem Media in the US in 1995 and two years later joined Organic in NY as Director of Business Development. In 1999, he moved to London to open Organic's office here, taking it from start up to 100 people strong within two years. Having successfully managed the merger with Agency.com, John moved onto his next challenge as Head of Digital Services at Proximity London. In 2004, John opened a new business in the US, AzureAviation, providing an Internet application service for scheduling and marketing private aircraft. He joined Ogilvy in 2006 as Managing Partner and Head of OgilvyInteractive. He also has joint responsibility for client services across OgilvyOne.