These girls like to communicate using email so a viral ad with a little bit of shock value, humour and sex appeal seemed like the perfect way to create some buzz.

Enter the Shower Slave. Users simply selected an outfit and a cheeky dance routine and this very cute ‘slave’ did exactly what he was told. And shake his booty he did. With a cut through launch date of Valentine’s Day, traffic to the site increased by 977% over a five day period.