Client: IBM
Brand: IBM
Project: Wimbledon 2007
Media: Digital
Country: United Kingdom
Date Run: 2007
Wimbledon 2007

DESCRIPTION

Brief
Each year IBM sponsors Wimbledon and asks Ogilvy Interactive to think up new and more innovative ways to demonstrate the work they do in managing the scoring and reporting of the matches.
Solution
To provide a real behind the scenes view of the game, Ogilvy created a 3D model of the Wimbledon village allowing visitors to tour the areas of the tournament and view streamed videos of IBM's work.