We've worked closely with RMG to develop the best corporate campaign Deloitte has produced to date. The brand awareness and breath of service messages are elegantly simple, but are enhanced by linking them directly to the media environment in which the advertisements are running. Its been a real team effort.

RMG have been retained by HSBC for the last 2.5 years for Direct Masil, Direct Response Press and Online Activity as part of WPP's Team HSBC Integrated agency.  They also work on numerous stand-alone projects for the bank.

RMG has been increasingly involved in taking the lead on planning forthcoming activity.  The insight they generate through in-house research is supplemented by a data planning function which dovetails with that of the bank to devise test-learn-refine approaches to all product areas and customer segments.

We wanted to create a thought provoking piece that would prompt a conversation with people in the 45-65 age range.
That we went for such a unique and creative solution is testament to the business problem.

We have worked with RMG Connect for 5 years to date and across that time, we have expanded the scope of the work that we have done with them because of the results that we have jointly achieved.

RMG’s success pivots around their strong creative output.  They consistently are able to develop communication which delivers the brand’s key benefits simply and clearly enough to be immediately understandable, carried within a creative solution that’s also new and different enough to cut through and be memorable.  They have clear areas of expertise which ensures they have a strong and valuable strategic viewpoint on how we can best take our communications forward.  We look forward to continuing this successful partnership in the future.

This new site is a great reflection of our wish to allow our customers to experiment with their make-up choices and experience not only our products, but also all the great sights and experiences that London has to offer.  We are thrilled with the technical and creative discipline and flair that RMG Connect has brought to this project, and we look forward to seeing the results of the project over the coming months.