Solution

It’s not just fuel. It’s about making better movement. Shell fuels are ‘Made to move.’ The press campaign features various aspects of Shell’s fascination with movement, and how this study leads to new formulas. This is one chapter in Shell’s study – moving is living. Here we focussed on the day-to-day movements people make in their lives and on Shell’s commitment to creating better movement.

The campaign was rolled out globally and extends into other media.