Client: 118 118
Project: Choir
Media: Digital

DESCRIPTION

Brief
In support of the A Team advertising campaign, and in order to make the campaign as integrated as possible we created a homepage takeover of MSN, using a streaming video format to show a taster of a new viral and encourage viewers to click through to the campaign website www.the118118team.com.
Solution

The viral poked some gentle fun at the recent Honda ‘Choir’ TV ad which uses a choir making the sounds of a Honda car to tell us “this is what a Honda feels like”.  In the 118 viral we have a rather more irreverent choir (just the two 118 boys!) telling us “this is what it feels like to be 118 118”. 

The clip was seeded on viral entertainment sites such as Kontraband and Boreme and posted on YouTube and Google Videos.  To date we have registered more than 1.4m site visits and over 450,000 views of the loose clip.