Description

Brief

A new spot directed by Richard Bazley to underline Sky’s commitment, as a Carbon Neutral company, to taking positive steps to address the issues of climate change and to help customers make changes in their own lives.

Solution

Consumers are being bombarded with messages about climate change and environmental issues. Everyone, from power companies to mobile phone brands, seems to have something to say in this area, which means that many people switch off as soon as they feel another environmental lecture coming their way. To get under the radar we produced a piece of communication that is joyful and a pleasure to watch, rewarding the viewer for paying attention to Sky"s environmental message.

Credits

Art Director - Luke Williamson
Copywriter - Yan Elliott
Group Director - Liz Darran
Director - Richard Bazley
Production Company - Hibbert Ralph Animation
Media Planner - Josh Howdle-Fuller
Media Agency - Mediacom