Description

Brief

WCRS was briefed to develop the Ferrero Rocher brand beyond the super-kitsch Ambassador You are Really Spoiling Us campaign (not created by us!) in order to introduce the brand to a new generation of customers and increase sales.

Solution

Our Dazzle campaign has transformed perceptions of the brand from a tired, outdated boxed chocolate brand for the over-50s to a highly relevant and modern brand for chocolate lovers everywhere.

Credits

Art Director : Ross Neil Copywriter : Billy Faithfull Group Director : Lauren Ince Planner : Liz Steadman Director : Thomas Hilland Media Agency : MEC Production Company : Partizan