Client: Brylcreem
Project: Effortless
Media: TV

DESCRIPTION

Brief
Brylcreem faced a dilemma common to many brands a long way into their product lifecycle: adapt or die. The challenge was to reinvigorate the brand in a way that would make it relevant to a new generation of users.
Solution
In a first for any TV campaign we recruited the star of our ad through a specially created MySpace page, a tactic that would directly appeal to our new younger target audience. The advert, featuring a series of tricks completed in one ‘effortless’ take has garnered huge amounts of PR being named ‘The Year’s Coolest Ad’ in Zoo magazine.

CREDITS

Art Director : Oli Beale
Copywriter : Tori Flower
Account Director : Darren Thomas
Planner : Jo Reid
Director : Fredrik Bond
Media Agency : Manning Gottlieb OMD
Media Planner : Rachel Phelan
Production Company : Sonny
Post-Production Company : Ben Turner, The Mill
Editor : Patrick Ryan at Marshall Street