Description

Brief

Brylcreem faced a dilemma common to many brands a long way into their product lifecycle: adapt or die. The challenge was to reinvigorate the brand in a way that would make it relevant to a new generation of users.

Solution

In a first for any TV campaign we recruited the star of our ad through a specially created MySpace page, a tactic that would directly appeal to our new younger target audience. The advert, featuring a series of tricks completed in one ‘effortless’ take has garnered huge amounts of PR being named ‘The Year’s Coolest Ad’ in Zoo magazine.

Credits

Art Director - Oli Beale
Copywriter - Tori Flower
Account Director - Darren Thomas
Planner - Jo Reid
Director - Fredrik Bond
Media Agency - Manning Gottlieb OMD
Media Planner - Rachel Phelan
Production Company - Sonny
Post-Production Company - Ben Turner, The Mill
Editor - Patrick Ryan at Marshall Street