Description

Brief

MINI has been phenomenally successful in the UK and a new factory has had to be built to cope with demand. This success has led to other manufacturers to being out "me-too" vehicles targetting the same MINI mindset. This campaign was about persuading people to stick with the original MINI and not to fall for one of the competitive wannabees.

Solution

The campaign instructed people how to tell a genuine MINI from a fake MINI in a charming and amusing way.