Client: Royal Marines
Project: Worst Nightmare
Media: TV

DESCRIPTION

Brief
Make physically fit young men want to join the Royal Marines by giving them the confidence that they have what it takes to be a Royal Marine Commando.
Solution
The internal monologue of  Royal Marines Commando forms the basis of this recruitment ad from WCRS. Hiding from enemies in the bushes of a foreign island, the soldier unleashes his stream of consciousness: “I have conquered fear, come to terms with terror, and pain is my best friend.” The point? To show the mental faculties required for the job. It culminates with the line: “The Royal Marines. It’s a state of mind."

CREDITS

Art Director : Ross Neil
Copywriter : Billy Faithfull
Group Director : Simon Peck
Planner : Simon Law
Director : Martin Krejci
Production Company : Stink
Media Planner : Emma Sheehan
Media Agency : Carat
Post-Production Company : The Mill
Audio-Production Company : 750pmh