Description

Brief

Make physically fit young men want to join the Royal Marines by giving them the confidence that they have what it takes to be a Royal Marine Commando.

Solution

The internal monologue of  Royal Marines Commando forms the basis of this recruitment ad from WCRS. Hiding from enemies in the bushes of a foreign island, the soldier unleashes his stream of consciousness: “I have conquered fear, come to terms with terror, and pain is my best friend.” The point? To show the mental faculties required for the job. It culminates with the line: “The Royal Marines. It’s a state of mind."

Credits

Art Director - Ross Neil
Copywriter - Billy Faithfull
Group Director - Simon Peck
Planner - Simon Law
Director - Martin Krejci
Production Company - Stink
Media Planner - Emma Sheehan
Media Agency - Carat
Post-Production Company - The Mill
Audio-Production Company - 750pmh