Description

Brief

With Sky perceived to be a large corporate, faceless organization, WCRS was tasked with bringing warmth to the brand.  

Solution

Under the strapline of ‘Believe in Better’ we launched a campaign including TV and Print, to highlight Sky"s product offerings as well as their CSR policies.

It has started to shift perceptions of Sky amongst those most critical of it by showing a more human and caring side to the brand whilst still retaining its competitive, restless spirit.