Agency Name: WCRS
Type of Agency: Full Service
Year founded: 1979
Number of staff: 130
Region: UK
Associate membership: IPA, Marketing Society (individual memberships), WACL (individual memberships)
Sector: Automotive, B to B, Entertainment, Fashion, Financial Services, FMCG, Food and Drink, Government / Non-profit, Pharma / Health, Retail / Wholesale, Telecoms and IT, Utilities and Services
Specialism: Advertising, Creative, Digital
Parent company: The ENGINE Group
Sister Companies: Dave, Altogether, Slice, Partners Andrew Aldridge, Woo, Synergy, Mandate, HUGE Music, HUGE Entertainment, Digital Public, Fuel, Hogarth
Current Clients: Kerrygold, Weetabix, Royal Marines, Abbey, The Association of Train Operating Companies (ATOC), Mini, Radox, Royal Navy, Sky, Transport for London, Tic Tac, Greater London Authority, BMW, Brylcreem, BUPA, Carbon Trust, Churchill, COI, Ferrero Rocher
Who We Are
WCRS is part of ENGINE, a new kind of creative marketing group for the 21st century, delivering ‘best in class agencies, under one roof'.
Alongside the original ad agency (WCRS) we have built a cluster of successful businesses covering Brand Consultancy (Dave), Digital Marketing (Altogether), Direct Marketing (Partners Andrew Aldridge), Sales Promotion (Woo), Public Affairs & Corporate PR (Mandate), Consumer PR & Events (Slice), Digital Content (Huge Entertainment), Sponsorship Consultancy (Synergy), Strategic Public Sector Consultancy (Digital Public), Financial PR & Reputation Management (Hogarth) and Data Strategies (Fuel). All these agencies work together under one roof at our Engine office at Great Portland Street.
In practice this has been the biggest single development that has transformed the way we work. Every day we have those corridor conversations that are more productive than laboriously organised meetings. The client can select as many, or as few, slices of the communication cake as are required. But each slice is made from the same recipe. The lead agency can come from any discipline, but whichever it comes from you get one brand idea, one brand strategy. With a common operating system between all the businesses.
To see the results so far, visit www.theenginegroup.com