Client: Sony Europe
Project: Handycam
Media: Other
Date Run: Fall 2007
Handycam

DESCRIPTION

Brief
WWAV Rapp Collins is fundamentally involved in Sony’s strategic marketing activity for Sony’s consumer electronics business unit across Europe. 
Solution
Our most recent work supported the launch of the new handycam campaign which  includes catalogue dealer support and CRM strategy through direct mail, retail and in-store POS material, from posters, cubes and brochures, right through to installation pieces, in-store theatre, and ambient activity beyond the stores.